Bracket International Case Study Essay

Case Review The company Bracket International has grown 78 million last year with a cost of goods sold of 61 million. Currently there are three locations in Ohio, Kentucky, and South Carolina. At the Ohio and Kentucky factories are automated flow shops and South Carolina factory focuses on small custom orders and is more of a batched process. However all three locations use a bar coding labels and scanning equipment to monitor and control the flow of material. Currently there are 8,850 items scanned per day at all three factories. The Bracket International employees work 2000 hours each year with a average salary of $5,000. A company is trying to explain why switching to a radio frequency identification device (RFID) system can save money. It will help the company to be on demand operational planning and control. The system could help speed of the process of workflow. Right now the average scan time per items is ten seconds. The ten seconds does not include the employee walking to each location to scan the bar code or replace any demanaged bar code tags. An average replacement of a tag can take as much as five minutes. To purchase a radio frequency identification device for all three locations will cost around $620,000 plus for the software programming and debugging another $480,000. There could be an error with the computer unable to read the scan and the company believes the items is lost or not recorded in the Bracket International system. This could be cost error on the equipment. This system could cut down on audits because it is a readily location inventory. Bracket International has lost a job averaging around two million per year from Wolf Furniture because they were not able to react quickly enough to change in job specification and order size. The Home Depot is expressing Bracket International needs to be more flexible and wants the radio frequency identification. The Home Depot is Bracket International number one supplier. Related Information to Text After reading about Technology and Operation Management section in our text book it give me an understanding of the different type of technology out there. According to the text they do speak about radio frequency identification and explains this technology is considered hard technology. Using technology can have a huge advantage for companies whether it be from productivity improvement from technology or cost savings from technology. Discussion Questions 1) Some advantages of radio frequency identification technology are simple to install or inject the body, human intervention is required to scan a barcode, where in most application a tag can be detected with hands off, have a long reading range, has read/write memory capability, and is able to scan without having to physically scanning (Advantages of RFID 2009). Some disadvantages are difficult to read if tag is in liquid because liquid reflect the radio waves, dead area and orientation problems, security concern, ghost tags, and high cost (RFID FAQ & Tutorial 2010). How do they compare to barcode scanner? There is no line of sight requirement, the tags can stand a harsh environment, long read range, portable database, multiple tag read/write and tracking people, item, and equipment (Pandey, K., 2010). 2) There are a few paybacks for the RFID. One of the payback could be reduce the amount of time it takes an employee to search and found the barcode take ten second while the RFID system is done in 2/100ths seconds. Another payback a RFID system does not having to redo labels that could take over five minutes. The company will be able to reduce inventory because the new system will be done in real time allowing supplier to see what needs to be restocked. All these things have a cost advantages to making the switch. 3) I think the short term would be to start doing research and getting an understanding of what it really takes an employee to do their job. Job shading would give a leader an true understanding of how long it will take to do thing. After the short term happens the long term would be doing the calculating to see if the cost advances to purchasing the equipment. If the company decides to move forward with purchasing the equipment they will need to get the employees to buy into this new equipment. Reference Advantages of RFID. (2009) Retrieve November 6, 2010, from http://www.activewaveinc.com/technology_rfid_advantage.php Moscatiello, R. (2010) Advantages of RFID. Basic Concepts in RFID Technology. Pg. 1 Pandey, K., (2010) Advantages and Disadvantages of RFID Technologies. Retrieve November 6, 2010, from http://www.buzzle.com/articles/advantages-and-disadvantages-of-rfid-technology.html RFID FAQ & Tutorial (2010) Retrieve November 6, 2010, from http://www.idautomation.com/rfid_faq.html#RFID_Advantages

Premium Bath Fittings in India

Marketing Assignment (Term 3): Group 2: Bath Fittings Akhil P, Ameya K, Bhaskar D, Pratyush G, Shashank P Branding Building Brand Equity ? Brand Elements o Superior build quality (elegant designs, corrosion resistance, longer functional life, and superior finishing) of imported bath fittings as compared to domestic bath fittings. Assured after-sales service for imported bath fittings, via their distributors and partners in India (ex: Italian premium brand Novellini markets its products through Cera Sanityware Ltd). Domestic makers of bath fittings are mostly unorganized in after-sales services.Water conservation (Imported bath fittings use 20% lesser water than domestic bath fittings). Imported bath fittings have the option of being customized to customer’s requirements. Endorsement from best-in-business real estate builders, architects, high-end hotels & luxury services and interior designers Associated with competitions and social causes (ex: Participants of the prestigious Solar Decathlons, usually held in Washington, preferably use bath fittings by Duravit in their constructions) Managing Brand Equity ? Brand Reinforcement Concept Bathrooms: Imported bath fittings are prominently displayed in stores as a complete-bath-solution (i. e. a complete bathroom is setup inside the store using imported bath fittings). This style of display enhances the product attractiveness to customers and the customers are inclined to buy the whole solution rather than just the individual product Advanced technology in bath fittings (ex: Sensor technology to control water temperature; Battery-operated towel warmers) Creating limited edition of products to maintain exclusivity (ex: Sterlingham frequently makes a limited set of hand-crafted bath fittings) o o ? o o o Leveraging secondary associations Branding Strategy ? o ? ? Aimed at medium to high income customers Portrayed as a style statement Corporate name is printed on each product Integrated Market Communication Marke t ? ? ? ? Bath fittings that are imported are focusing in the urban segments. Focused in the niche market. Establish tie-ups with architects, builders & interior designers. Establish relationship with the major hospitals for selling their products. Money ? ? ? ? Focuses more on the B2B. Share of business of 70% in B2B and 30% to B2C. Few competitors in the niche market of Bath fittings.Major focus in the product substitutability to have stylish and prestigious products. Message The Imported Bath fittings advertise as the product that is dedicated to designing and delivering beautiful products that last a lifetime. They offer a variety of sinks, bathroom faucets and bathroom showering. Bathroom fixtures combine style and perfectly matching the decorating style. Imported bath fittings are dedicated to designing and delivering beautiful products that last a lifetime. Media The Import bath fittings do marketing through the following mediums ? Television Networks. ? Radio stations. Fashi on Magazine. ? Bill boards in the Airports. ? Trade Shows in Metropolitan Cities. Pricing Customer Value and Sensitivity to Price The imported bath fittings are primarily aimed at medium to high-income customers who have loads of disposable cash. In this unconventional form of art, customer has perceived a value that satisfies his/her need as an ego satisfier and/ or as an investment. Hence higher the price, the better an ego satisfier is the product and so is the willingness to pay. Buyer Characteristics and Pricing Method Buyers are looking for quality, after-sales support and uniqueness.To tap into these customers, foreign makers of bath fittings make limited editions of specific products. They also maintain a superior build quality while giving leeway for customizing the products as per customer requirements. Price-Quality Relationship The traditional price-quality relationship holds good here, where higher price signifies better quality. Price Discounts and Allowances Discounts are usually given by the dealer or partner with which the foreign brand has a tie-up with. These local dealers/partners usually give volume discounting.Sustaining Value Customer Evolution ? ? ? ? ? ? Growth in real-estate sector; Growth in hospitality industry Customers have become knowledgeable about both domestic and imported markets Defining the requirements differently o More focus on quality and after-sales service rather than just low-cost products ? Company o Foreign brands sometimes setup a local subsidiary to cater to the demand ? Context o Imported brands understood the need for after-sales service needed by the customers. Hence, they focused on this need through their dealer and partner networksShifting locus of purchasing authority & Changing ability to pay o Increased disposable income of domestic customers Competition o Domestic vs. Imported brands Collaborators o Sustaining Value Creation ? ? Proprietary Process o Use of new and/or patented technology in bath fitting s New Product Introduction o o Imported brands market through local dealers and partner networks. Domestic brands market through local dealers, partners and company stores Bath Solutions based on: Size (small to large bathroom) or Theme (Family/Guest/Child-friendly/Elder-friendly bathrooms) Go to MarketThe Go-to Market strategy of bath fittings in India focuses on 3 main components: It encompasses the following 3 dimensions: ? Portfolio of offers ? New sales model ? Customer Base/Customer partnerships The bath fitting industry players in India maintain a dedicated innovation function to align the product offers with the demand. Companies, such as Afrikano, Moen etc. , provide a unique and affordable package to suit the budget needs of the customers. In order to crack the new geographical markets, these companies engage in ‘Partner management’ to extend the geographical coverage and complement the offer portfolio.The offer portfolio may include – 1. 2. 3. 4. 5. 6. 7. 8. Taps Bathroom Furniture Spa Shower and steam room Diverter and jets Kitchen Faucets Kitchen furniture After sales service The target portfolio is basically built around another 3 axes and is thus supported by an intelligible structure, which can be depicted as shown: The Go-to market strategy for the high end bath fittings is faced with 2 main challenges: ? The market is restricted ONLY to urban areas. Customers in the rural areas do not possess such purchasing power and the pioneering cost in rural areas is very high. The demand for replacing bathroom fittings is low and the bathroom size is relatively small when compared with bathroom sizes of other developed/developing nations. Hence, continuous business from the same customer is not ensured. The main players in the market provide complete bathroom solutions with water conservation technology. Another strategy employed by such organization is to forge alliances with builders in the real-estate sector so that installations can be done during the construction phase itself. They also target architects working on high end projects for luxury market, hotels etc.The bath fitting market in India is highly competitive with many organized and unorganized players in the market. Foreign players either have distribution partnerships with Indian major players or have ventured in establishing wholly owned subsidiaries through Mergers & Acquisitions and Green- Field Ventures. Moreover, companies are opening dedicated showrooms with concept bathrooms to showcase better product demonstrations. The market channel that is being used buy this industry can be summarized as follows: Companies employ direct selling and retailing strategies to penetrate the market. Premium Bath Fittings in India Marketing Assignment (Term 3): Group 2: Bath Fittings Akhil P, Ameya K, Bhaskar D, Pratyush G, Shashank P Branding Building Brand Equity ? Brand Elements o Superior build quality (elegant designs, corrosion resistance, longer functional life, and superior finishing) of imported bath fittings as compared to domestic bath fittings. Assured after-sales service for imported bath fittings, via their distributors and partners in India (ex: Italian premium brand Novellini markets its products through Cera Sanityware Ltd). Domestic makers of bath fittings are mostly unorganized in after-sales services.Water conservation (Imported bath fittings use 20% lesser water than domestic bath fittings). Imported bath fittings have the option of being customized to customer’s requirements. Endorsement from best-in-business real estate builders, architects, high-end hotels & luxury services and interior designers Associated with competitions and social causes (ex: Participants of the prestigious Solar Decathlons, usually held in Washington, preferably use bath fittings by Duravit in their constructions) Managing Brand Equity ? Brand Reinforcement Concept Bathrooms: Imported bath fittings are prominently displayed in stores as a complete-bath-solution (i. e. a complete bathroom is setup inside the store using imported bath fittings). This style of display enhances the product attractiveness to customers and the customers are inclined to buy the whole solution rather than just the individual product Advanced technology in bath fittings (ex: Sensor technology to control water temperature; Battery-operated towel warmers) Creating limited edition of products to maintain exclusivity (ex: Sterlingham frequently makes a limited set of hand-crafted bath fittings) o o ? o o o Leveraging secondary associations Branding Strategy ? o ? ? Aimed at medium to high income customers Portrayed as a style statement Corporate name is printed on each product Integrated Market Communication Marke t ? ? ? ? Bath fittings that are imported are focusing in the urban segments. Focused in the niche market. Establish tie-ups with architects, builders & interior designers. Establish relationship with the major hospitals for selling their products. Money ? ? ? ? Focuses more on the B2B. Share of business of 70% in B2B and 30% to B2C. Few competitors in the niche market of Bath fittings.Major focus in the product substitutability to have stylish and prestigious products. Message The Imported Bath fittings advertise as the product that is dedicated to designing and delivering beautiful products that last a lifetime. They offer a variety of sinks, bathroom faucets and bathroom showering. Bathroom fixtures combine style and perfectly matching the decorating style. Imported bath fittings are dedicated to designing and delivering beautiful products that last a lifetime. Media The Import bath fittings do marketing through the following mediums ? Television Networks. ? Radio stations. Fashi on Magazine. ? Bill boards in the Airports. ? Trade Shows in Metropolitan Cities. Pricing Customer Value and Sensitivity to Price The imported bath fittings are primarily aimed at medium to high-income customers who have loads of disposable cash. In this unconventional form of art, customer has perceived a value that satisfies his/her need as an ego satisfier and/ or as an investment. Hence higher the price, the better an ego satisfier is the product and so is the willingness to pay. Buyer Characteristics and Pricing Method Buyers are looking for quality, after-sales support and uniqueness.To tap into these customers, foreign makers of bath fittings make limited editions of specific products. They also maintain a superior build quality while giving leeway for customizing the products as per customer requirements. Price-Quality Relationship The traditional price-quality relationship holds good here, where higher price signifies better quality. Price Discounts and Allowances Discounts are usually given by the dealer or partner with which the foreign brand has a tie-up with. These local dealers/partners usually give volume discounting.Sustaining Value Customer Evolution ? ? ? ? ? ? Growth in real-estate sector; Growth in hospitality industry Customers have become knowledgeable about both domestic and imported markets Defining the requirements differently o More focus on quality and after-sales service rather than just low-cost products ? Company o Foreign brands sometimes setup a local subsidiary to cater to the demand ? Context o Imported brands understood the need for after-sales service needed by the customers. Hence, they focused on this need through their dealer and partner networksShifting locus of purchasing authority & Changing ability to pay o Increased disposable income of domestic customers Competition o Domestic vs. Imported brands Collaborators o Sustaining Value Creation ? ? Proprietary Process o Use of new and/or patented technology in bath fitting s New Product Introduction o o Imported brands market through local dealers and partner networks. Domestic brands market through local dealers, partners and company stores Bath Solutions based on: Size (small to large bathroom) or Theme (Family/Guest/Child-friendly/Elder-friendly bathrooms) Go to MarketThe Go-to Market strategy of bath fittings in India focuses on 3 main components: It encompasses the following 3 dimensions: ? Portfolio of offers ? New sales model ? Customer Base/Customer partnerships The bath fitting industry players in India maintain a dedicated innovation function to align the product offers with the demand. Companies, such as Afrikano, Moen etc. , provide a unique and affordable package to suit the budget needs of the customers. In order to crack the new geographical markets, these companies engage in ‘Partner management’ to extend the geographical coverage and complement the offer portfolio.The offer portfolio may include – 1. 2. 3. 4. 5. 6. 7. 8. Taps Bathroom Furniture Spa Shower and steam room Diverter and jets Kitchen Faucets Kitchen furniture After sales service The target portfolio is basically built around another 3 axes and is thus supported by an intelligible structure, which can be depicted as shown: The Go-to market strategy for the high end bath fittings is faced with 2 main challenges: ? The market is restricted ONLY to urban areas. Customers in the rural areas do not possess such purchasing power and the pioneering cost in rural areas is very high. The demand for replacing bathroom fittings is low and the bathroom size is relatively small when compared with bathroom sizes of other developed/developing nations. Hence, continuous business from the same customer is not ensured. The main players in the market provide complete bathroom solutions with water conservation technology. Another strategy employed by such organization is to forge alliances with builders in the real-estate sector so that installations can be done during the construction phase itself. They also target architects working on high end projects for luxury market, hotels etc.The bath fitting market in India is highly competitive with many organized and unorganized players in the market. Foreign players either have distribution partnerships with Indian major players or have ventured in establishing wholly owned subsidiaries through Mergers & Acquisitions and Green- Field Ventures. Moreover, companies are opening dedicated showrooms with concept bathrooms to showcase better product demonstrations. The market channel that is being used buy this industry can be summarized as follows: Companies employ direct selling and retailing strategies to penetrate the market.

Classification of Data Collection and Analysis Depending on the Assignment

Classification of Data Collection and Analysis Depending on the Research Methodology Employed - Assignment Example This research is significant because it is based on surveys, experimental and other various research methods. Therefore, the dissertation will utilize this research method in order to determine whether the leadership styles employed by both directors of nursing and social serves have a positive impact in the psychological well- being of nursing home residents. Experiments: The research will collect data through the use of experiments that may involve completing various tests for measuring the leadership abilities. The researcher will then compare and contrast various results obtained from different tests. The aim of the tests is to judge leadership styles employed by both directors or measure their so-called aptitude (Fulton, Lyon, and Goudreau, 2010). However, it will focus on the relations between their performance level and other factors. The researcher may be interested in observing  the way both directors reacts or behaves before or after the intervention programs such as training. This will enable the researcher to compare the leadership styles between the director of nursing and director of social services effectively. Sample surveys: The researcher will gather information from a fairly larger sample group of participants by use of questionnaires, interviews, observation and other techniques. The effective means of carrying out a survey is to sample the population at a time (Thomas, 2003). In this case, the researcher will survey the nursing home residents in order to determine the effective services they receive from both directors. Case studies: This usually involves detailed research analysis on a certain case or group of people (Bernard, 2000). Various data collection methodologies such as interviews, questionnaire, and observation, may be applied in this case. For instance, the researcher may interview both leaders about their personal records of leadership performance. He or she will narrow the results in descriptive data, in the environmental settings; thus challenging the existing theories or approaches of the domains.

Discussion 4 Assignment Example | Topics and Well Written Essays - 250 words - 2

Discussion 4 - Assignment Example For the second idea, Cose gives the fact of the passing of the McCarran-Walter Act in 1952 which removed racial restrictions in U.S. citizenship and its connection to the blurred definition of whiteness (113). How article supports its side of the issue: The article supports its side by using anecdotal experience and personal analysis of the present vagueness and purposes of America’s White Identity and by offering historical examples and law that assert the difficulty of defining and defending whiteness. Holes in arguments: Cose fails to acknowledge and to respond to counter arguments, specifically that immigration trends do have biased racial and ethnic beliefs and practices that challenge America’s White Identity. Good counterarguments: A good counterargument is: 1) Immigration trends do challenge America’s White Identity because of intermarriage and 2) Immigration dilutes whiteness boundaries through diversity in public institutions. Examples of bias, propaganda: Cose fails to analyze the underlying racism and ethnocentricism that come with the formation and protection of America’s White Identity, which can either be seen as a bias for non-whiteness or simply a propaganda to disregard racism in immigration. I agree that immigration patterns challenge America’s white identity because of intermarriage that reduces white homogeneity, and because immigration improves diversity in American society, which reduces the relevance of defining and promoting a white American identity. First, intermarriage across racial and ethnic groups makes it harder to define what is white. By category, a white second-generation American with a dark Hindu mother and a white Latino father, for instance, is white and not white, depending on how he explains his identity. Intermarriage blurs the concept of whiteness in American identity. Second, immigration improves diversity in American society which makes whiteness

Aristotle's Nicomachean Ethics Paper Assignment Essay

Aristotle's Nicomachean Ethics Paper Assignment - Essay Example His philosophy is connected to practical work, politics which also intends at people becoming good. He explains how virtue of character results from habit. Aristotle suggests that the correct approach to study controversial issues such as politics and ethics which entails discussing what is true about what is just or beautiful is to start is mostly agreed as true by people who have had good upbringing, exposure, and experience in life and to work from there to higher understanding (Aristotle 19). Aristotle strongly suggests the highest goods for any human and the highest objective and intention of human practical thinking is happiness and well being. He also argues that happiness gets well understood as dynamic and stable ongoing and a way of being in action and it’s specifically appropriate for the human. He suggests that the best virtue and the most complete one is the happiest one. According to him, an excellent person is one who is good at living life and the one knows how to live well and beautifully. Aristotle also asserts that virtue for humans must involve reason in speech and thought as it is the most important aspect of human nature and living. Aristotle discusses what ethics is and how it helps to improve human life. Aristotelian ethics explains what makes virtuous character to be possible which in turn forms the main basis for happiness in human life. He describes the various steps necessary in order to achieve happiness. He suggests that righteous actions done with the guide of right teachers’ leads to the creation of the right habits (Aristotle 37). This in turn develops a good stable character and behavior wherein the habits voluntarily lead to the achievement of well being and happiness. Concurrently he does not equate character with habit. He says character is like knowledge or health meaning it’s a kind of stable disposition which should be maintained and pursued with some effort hence they are determined by the individual . On the other hand, good habits are considered as a precondition and basis for good character. In his philosophy, Aristotle argues that ethics ensures accuracy and it can become observed in an objective way. He points out that things which are beautiful and just must involve great inconsistency and disagreement and as a result they get thought to belong to convention and not nature. Because of this he explains that it is vital not to demand a lot of precision in a similar manner as to how a mathematician gets demanded to carry out demonstrations. But it is important to identify what is beautiful and just as he says people are good judges of what they become acquainted with. He discusses what all good things in nature have in common (Aristotle 52). According to him good things don’t seem to have same name and nature by chance and this explains why different humans have different ways of getting happiness. In his philosophy, Aristotle emphasizes that there is only one highest aim of happiness and it should be similar to that held by politics because what is nice for an individual is less divine and beautiful compared to what is good for a group of people. According to him the objective of political capacity should include the aims of all the pursuits so that the outcome is human good. Aristotle's ethical theory significantly reflected his metaphysics. Unlike Plato, he proclaims that that the virtue or goodness of a thing lies in the identity of its particular nature. The highest good in humans is the habitual and

Mathematical Golden Ratio in Nature, Music and Sex Essay

Mathematical Golden Ratio in Nature, Music and Sex - Essay Example The essay "Mathematical Golden Ratio in Nature, Music, and Sex" analyzes the issue of how the mathematical golden ratio is used in nature, music, and sex appeal. The golden ratio is developed by from the extreme and mean ratio rule that states that â€Å"a straight line is said to have been cut in extreme and mean ratio when, as the whole line is to the greater segment, the greater to the lesser†. The ratio of the straight line’s unequal segments is the origin of several natural scenes of mathematics interaction with nature. Only a handful of retrogressive and conservative theorists have risen to offer sensible criticism to the best explanation to mathematical infusion to nature’s inseparable interaction with mathematical theory. Perhaps the best brain that this age has experienced was possessed by Einstein who devoted much of his intense academic work to find out on the natures engagement with mathematics. According to Livio, several natural arrangements remain strictly controlled by the ratio such as the patterns seen in leaf structures and arrangement of the branches (phyllotaxis), seed arrangement patterns on plants as well as the formation of natural crystals. The Fibonacci sequence explains the patterns employed in botanical systems which depict market design and order that no other discipline elaborates on but mathematics. In light of these phenomena, mathematics fascinating facts in nature as dictated by the golden ratio seems to be the best explanation behind nature’s orderliness.

Analysis paper Case Study Example | Topics and Well Written Essays - 500 words

Analysis paper - Case Study Example Jane has been motivated to undertake treatment in seeking to ensure she recovers from the condition. This changes the behaviour patterns in relation to the ability for the person to meet their expectations. According to the Freud’s theory, Jane is undergoing a subconscious minds situation. She believes that the traditional medicine can be able to cure her as opposed to the medication which people. Unconscious mind includes beliefs which people hold and which come from religious elements and they are affected by the subconscious mind. These beliefs have been fundamental in shaping the belief of the patient. The patient is being held by the religious beliefs in seeking medication and believes the traditional healers have the capability to perform better than the other medication. One of the fundamental problem which is facing the care team is the process of understanding the thoughts and perceptions of the patient. The diagnostic approaches have been made difficult by the mixed reactions of the patient as a result of religious beliefs. Various therapeutic communication techniques can be utilised in undertaking the treatment of the patient and these will be critical to overcoming the difficulties being experienced in presenting a working intervention to the patient (Dossey & Keegan, 2012). These communications therapies have a significant effect in ensuring that the patient is capable of accepting the medical interventions which will be applied by the medial team. The following approaches would be suggested for Jane Using silence – Jane normally drinks with friends and does not appear to have any issues in relation to that fact. The use of silence by the professional medical teams can enable her to provide information voluntarily which will be able to assist the medical teams to understand her behaviour. Encouraging description of

War in Iraq Essay Example | Topics and Well Written Essays - 1000 words - 1

War in Iraq - Essay Example Earlier this year, President Bush rejected a war funding bill offered by the Democratic-controlled Congress because it mandated a partial troop withdrawal beginning in October 2007, and continuing until all U.S. military personnel in Iraq were back home by April 2008. Bush responded with a veto stating that deadlines for troop withdrawals would be â€Å"irresponsible.† The Congress soon acquiesced and approved an Iraq spending bill with ‘no strings attached.’ Even congressional Democrats who are bitterly opposed to the war acknowledged that quickly withdrawing from Iraq would irreparably damage America’s long-held image of strength. This eventuality would be a political coup for Al Qaeda, as well as other terrorist groups, who could then credibly claim that the U.S. cannot back up its rhetoric with successful actions. CNN terrorism analyst Peter Bergen echoed the sentiments of the Bush administration by saying Iraq must not be another base of operations for Al Qaeda, that this would make this well-financed and growing terrorist organization much larger than ever. Leaving, in essence, would allow terrorism to become a much larger threat to the U.S. and western nations. Iraq’s neighbor Iran and Al Qaeda are predominantly Sunni Muslims. If the U.S. were to leave, the entire country would be ‘up for grabs’ dividing into Sunni, Shiite and Kurdish regions. Militant Sunni groups would control certain areas and would quickly establish training bases and encampments from which to launch terrorist’s actions worldwide.

No need Essay Example | Topics and Well Written Essays - 250 words

No need - Essay Example There was a correlation between the roles of the people, especially how the media shape attitudes, the manner in which public opinion operates in American society, and how the political parties court voters and seek office. Those students who have attained the voting age need to go and register so as to be able to determine the future political leadership in the nation Since the American civil war, two political parties have dominated the American politics. They include the Republican Party and the Democratic Party whose flag bearers are chosen in the party’s primaries. However, there have been other smaller parties such as the Green Party, Libertarian Party and the Constitution. President Obama run for presidency on a Democratic party ticket, while Mitch Romney run on a Republican Party ticket. When Obama won, the reelection of President Obama was documented to the third consecutive reelection of head of state, following Presidents Bush and Clinton-during the periods of terrorist attacks, war, sharp political divisions, and great financial turmoil. This has not occurred since the White House Tenures of Thomas Jefferson, James Munroe, and James Madison between 1801 and 1825. Since the US is recognized as the world’s superpower, voters recognized that it would face challenges regardless of who is in power. They also understand that pr esidents can not prevent bad things from happening, but are mainly held accountable on how they handle their tests and trials. In relation to my previous understanding to the American politics, most of the American elections have been determined by several intertwining factors. The reading has enabled me to establish that the American electorate has evolved as the election results are more than the gender, race, religion and personal background. There are major differences between the political system in America and that of most other developed democracies is that it involves greater power in

A Raisin In The Sun Essay Example for Free

A Raisin In The Sun Essay In my opinion, the most prevalent theme in, â€Å"A Raisin in the Sun† is the real meaning of money because all of the family members have dreams that require money in order for them to be fulfilled. Walter is always trying to get money to open up a liquor store and believes that the only way he can be a successful man is if he reaches this goal. Throughout the book, Walter is envious of wealthy people and is somewhat embarrassed of his career of a chauffeur. He would like for his son to have a better life and wants him to have everything that he could ever want. While talking to Mama in the book, Walter states, â€Å"Mama, sometimes when I’m downtown and I pass by them cool, quiet-looking restaurants where them white boys are sitting back and talking bout things, turning deals worth millions of dollars, sometimes I see guys don’t look much older than me.† (page 73) Walter pays so much attention to these rich â€Å"white boys† and this causes him to not appreciate what he has, he just always wants more. Walter believes that if Mama gives him the money to invest in a liquor store then he will be successful. Mama doesn’t understand why Walter is so focused on money and she asks him, â€Å"Son-how come you talk so much ‘bout money?† Walter replies, â€Å"Because it is life, Mama!† (page 74) Mama doesn’t see money as such a big necessity in life and believes more in family, love and faith. She tries to show Walter and Beneatha that not everything in life is about being wealthy and having money. For example, after Walter tells Mama that he thinks that money is life on page 74, she says, â€Å"Oh-So now it’s life. Money is life. Once upon a time freedom used to be life- now it’s money. I guess the world really do change†¦Ã¢â‚¬  (page 74) Mama is trying to teach Walter not to be so materialistic. She wants him to focus on other aspects of life that Walter just can’t seem to understand. Also, when Mama says how the world is changing, she is talking about how money has a negative influence on the people of that time and how sad it is that money  is such a necessity. During the conversation between Mama and Walter, Mama sys, â€Å"You something new, boy. In my time we was worried about not being lynched and getting to the North if we could and how to stay alive and still have a pinch of dignity too†¦Ã¢â‚¬  (page 74) Mama is talking about how Walter should appreciate his freedom and how in her time, they had to fight for their freedom and could care less about money. Beneatha doesn’t seem to show as much interest in money until she realizes that all of her family’s money is one. In the beginning of the book, Beneatha is kind of the outcast of the family because she doesn’t seem too concerned about the money and has different views than the rest of the family. For example, Beneatha and Ruth had a conversation about why Beneatha won’t marry George and Beneatha says, â€Å"Oh, I just mean I couldn’t ever really be serious with George. He’s- he’s so shallow.† Ruth replies, â€Å"Shallow- what do you mean he’s shallow? He’s rich!† Beneatha then says, â€Å"I know he’s rich. He knows he’s rich too.† (page 48-49) Beneatha wants more from a man than money, she has more depth than that. She is an independent woman and refuses to marry someone just because they are wealthy. In the beginning, Beneatha isn’t too focused on money; however, she comes to the realization that in order to fulfill her dream of being a doctor, she needs money for medical school. When Walter lost all of the family’s money, ruining any chance of Beneatha becoming a doctor she tells Asagai, â€Å"Asagai, while I was sleeping in that bed there, people went out and took the future right out of my hands! And nobody asked me, nobody consulted me- they just went and changed my life!† (page 134)

Zara History And Background Commerce Essay

Zara History And Background Commerce Essay The middle-aged mothers buy dresses at Zara chain because theyre discounted, while the generation aged in the mid-20s buys Zara clothes because its fashionable. Obviously, Zara has strong retail shops, low price, being in fashion. Zara was and still an interesting case study for lots of other retailers and fashion traders in the world. Zara History and Background The founder of Zara, Amanico Ortega, opened his first Zara in 1975 in Central Street in downtown of Spain. The first store featured is low-priced and look like popular products, higher clothing fashion. The shop proved to be success, and Amanico began opening more Zara shops in Spain. During 1980 Ortega started to change the designs, producing and the distribution process to reduce times and respond to new trends rapidly, in what he known as (Instant Fashions). Zara built its improvements after developing its information technologies in fashion field and theyre using groups of fashion designers instead of individual ones. In 1980 Zara started international expansion through Porto. In 1989, Zara entered France and United States in 1990. International expansion increased in Mexico 1993, Greece 1995, Sweden and Belgium 1995, till getting over 70 countries by 2001. Zara runs 500 shops around the world and all the shops are company owned. Zara is one of the international retailer that manufactures, designs and sells clothing, accessories and footwear for men, women aged 15 to 45 and children. Zara is one of the leading internationalized retailers, (Zara ,Massimo Dutti ,Pull Bear ,Bershka) Zara company controls the supply chain and designing. Zara built its own manufactory and they established business model, called JIT system. Zara could design new products and completed goods in 4 to 5 weeks, also can modify the existing products in as little as 2 weeks. If any design does not sell good in a week, it will be withdrawn from all shops, added orders will be canceled and new design will be pursued as shortening products life cycle means better success in customer preferences. Besides, Zara has a series of standard designs that is coming over every year. Zara is also becoming the worldÃÆ' ¯Ã‚ ¿Ã‚ ½s leading fashion company and its brand has exceeded expectations. As they have strong design team. Zara Business model Zara business models can be divided into three components: Value drivers, capabilities and concept. Zara concept is maintaining design, producing that will allow Zara to react rapidly to changes in customer demands. SOWT ANALISYIS [ZARA] Analysis is strategic planning method used to evaluate the Strength, Weaknesses, Opportunities and Treats .Zara marketing strategy is very effective. Strengths: 1) Normally, retails industries take about 3 to 5 months to obtain new seasonal fashion collection. Zara is able to distribute products within 2 weeks to the customers, because goods are moving rapidly through Zara shops, buyers worry to buy a product that it might no longer be available other time. 2) 70 countries with 500 shops positioned in the best shopping center, More than 350 cities in Americas, Europe, Africa and Asia. Weakness: 1) Zara is different than its competitors such as Benetton and Gap, doesnt use Asia outsources. 70% of ZaraÃÆ' ¯Ã‚ ¿Ã‚ ½s controlled facilities in Galicia of Spain. The competitors of Zara have outsources to low-cost Asian countries such as china for low cost labor and production 2) Zara spends 0.3% of total incomes on marketing and advertising. This concept is lesser than its competitors which their average spend 3-4% on advertising Opportunities: 1) Zara Company concentrates in strategy on the close cooperation with customer by use the new technologies, such as online shopping 2) Zara competitors, such as Gap and Benetton, but the key of success of Zara is more fashionable and the price is less Threats: 1) Protection laws are 1 of the threats that Zara face in the potential market, disasters in the Galicia region of Spain and government instability. 2) The profits will be affected if the oil price rises as weekly distributions and that will charges high cost transportation. PorterÃÆ' ¯Ã‚ ¿Ã‚ ½s Five Forces [ZARA] 1. Rivalry Therere few fast-design fashion shops like Zara around the world as this unique feature allows Zara to get high profit without spending a lot of money on advertisements to reach the market share. 2. Treat of new Entry Profitability and unique feature attract traders with investment to enter the fashion market. it could be very difficult to collect all the labor force needed in a short time. If traders want to enter this market, they should have sufficient time to be prepared. 3. Supplier Power Zara and any fashion shops usually have weak supplier power because of the purpose that their objective is to attract all potential buyers to buy their goods. 4. Threat of Substitute Generally, fashion industries are very changeable in many existing competitors as they want to control the next big tendency. However Zara is still different from other fashion shops in terms of creative designs and constant innovation. 5. Buyer Power Therere many people who have loyalty to Zara. Regardless of the brand name, Consumers purchase what they like. Segmentation Target market-Zara Who is the customer? ZaraÃÆ' ¯Ã‚ ¿Ã‚ ½s target audience is youth, price awareness, and extremely sensitive to latest fashion designs. They have competitive advantage over old-fashioned retailers because they dont describe their target by segmenting lifestyles and ages giving them broader market. Zara segments their products line by women (60%), men (25%) and the fast growing children (15%). Targeting specific segment of the market, this could be a great strategy. Market segmentation is the process of targeting groups of consumers who have common needs. Therere many different ways to segment Markets such as segmenting products, segmenting service requirements, segmenting geographic locations demographic segment, or segmenting lifestyles. To create successful segmentation, we need to understand what customers need, how customers decide between products, and how group of consumers demand different things, Zara targeted a wide-ranging gap in retail market as it targets consumers who interested in fast fashion to be updated with latest fashion designs. In order to target the market, Zaras strategy runs its shops in important locations and provides its customers with turnover time of 3 to 4 weeks for its new fashion collections. Besides, the strong brand name, the collection of fashion dresses, accessories and marketing campaigns which pulls target markets to Zara shops.